51:58 Become a recognized expert by your buyers, not your peers. 48:32 The thing you must keep in mind when selling a retainer offering. 24:46 What's a good way to transition into value pricing? 30:56 Thoughts on paid discovery, productized consulting, and retainers. 19:38 The reason most agencies and freelancers default to hourly billing instead of value based pricing. 18:31 Why discovery doesn't work with hourly pricing. 6:10 What are the side effects of basing project work on hourly pricing as opposed to value based pricing? 9:05 Is value pricing evil? How does discovery differ between an hourly project and a value-based project? 16:10 Why value pricing is the only way to guarantee 100% customer satisfaction. 3:32 How does value based pricing differ from traditional hourly billing? 4:55 Hourly billing puts the client and service provider at cross-purposes. = Table of Contents for Episode 160 0:00 Podcast intros. You can join his daily email list at: You can also sign up at: = Our episode this week is sponsored by WP Security Audit Log Use Coupon Code WPTONIC25 for 25% off your checkout. With his coaching program, he teaches freelancers, solo consultants, and boutique firm owners how to do the same. He has a decade of real-world experience successfully applying value-based theories to software development projects. Jonathan Stark built a six figure solo consultancy by ditching hourly billing for value-based fees. In episode 160, consultant Jonathan Stark tells us why hourly billing is nuts.
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